So to celebrate 100 years of being around and the pump of choice, Superga have roped in the amazing Alexa Chung as the "new face of this super styled, super elegant, super cool shoe."
I've never heard of this brand before, maybe because i'm British or something like that. It may be the amazingly cute video, good choice of song, or even Alexa herself, but all of a sudden i have a HUGE desire to get some of these in as many pastel colours as I can for the summer. In my head i'm seeing Sofia Coppola colours in my outfits. Dreamy.