Saturday, 12 February 2011

DIY by Rag & Bone

So Rag & Bone gave their four favourite models a camera and some clothes and told them "do as you please". The results are on a very nice looking website under 'DIY project' and have been made into their first promotional campaign. I thought this was such a good idea, as Rag & Bone have chosen the girls that most embody the brand and the free spirit, care free vibe is very evident in the photographs. Here are my favourite pictures, my only criticism is that Abbey looks frighteningly skeletal in some shots and I think R&B should have not put these on the website. (I have not put them on this blog)

And here's the final promo shots !

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